With the use of mobile phones, 95 percent of Pakistani users have improved their professional lives and skills in the last five years
Telenor Asia\’s \”Digital Lives Decoded 2023\” research report on mobile usage is out
Islamabad: February 22, 2024
Telenor Asia released its second research report “Digital Lives Decoded 2023” on mobile usage and its impact. The report highlights the key drivers of mobile phone use in terms of increased social connectivity, access to new opportunities, safer online experience, opportunities to learn and advance with new skills, and reduced negative impact on the planet.
The first Digital Lives Decoded research report came out in 2022 when Pakistan was recovering from the Corona epidemic and the adoption of digital solutions had picked up pace. Digital Lives Decoded 2023 provides a comprehensive analysis of mobile usage and its impact on daily life based on previous reports. The report surveyed more than 8,000 mobile users in Bangladesh, Indonesia, Malaysia, Pakistan, the Philippines, Singapore, Thailand and Vietnam. The survey-based report provides valuable insight into the digital lifestyle in the region.
This year\’s report analyzed mobile phone trends and concluded that the use of mobile phones will accelerate. Professional development and the search for new sources of income will accelerate as users learn more skills from mobile phones. According to the report, mobile phones are being used as a tool to meet the expenses of life in difficult economic conditions and the storm of inflation. Consumers use their mobile devices to compare prices (70 percent) or find the best deal (60 percent), access financial management and budgeting tools, calculators, or other apps that help them get through tough times. Help them manage their finances. 95% of users in Pakistan say that the use of mobile phones has not only improved their professional life in the last five years, but also improved their skills and abilities.
This trend of mobile phone usage in Pakistan indicates a significant increase in mobile phone usage of 37 percent in the next one to two years compared to 28 percent of regional countries. Consumers in Pakistan prefer educational content (68% compared to 27% regional), health facilities (27% compared to 14% regional) and food and grocery delivery apps (30% compared to 16% regional) compared to their regional peers. ) use mobile daily to access.
Pakistani citizens believe that mobile phones have improved their performance and quality of work, but there are concerns about mobile phone overuse, privacy, security and digital skills. 27% of mobile users in Pakistan feel that they use their mobile phones excessively, which is much higher than regional countries.